There are only 4 main GSM networks in Australia, all others are service providers with their own brand. Don't believe what branding leads you to believe. Check out the GSM World Forum , you are bound to see the facts.
The folks at Prepaid Earth are watching the Australian mobile space all the time, our market understanding has allowed us to depict what the Australia Prepaid market looks like, take a look at our Topology Map (Diagram layout) and you will clearly see how the pieces fit together.
Service Providers are doing deals all the time and therefore this Topology Map may not always be accurate.
We welcome any feedback from the Telcos and Service Providers should the content reflected not be 100% accurate. Prepaid Earth cannot warrant the complete accuracy of the above but believes its the best display on the Australian Mobile Prepaid market.
The Carriers Down Under
There are a number of carriers all looking to provide the consumers with alternatives, hoping that they can secure business from as many Prepaid customers.
Prepaid Carriers make anywhere from 20 to 45% margin on a prepaid mobile product before aggregation and distribution are taken into account. Carriers are dead set on ensuring they have a Prepaid product offering that is in demand within the market place. Our aim is to let you understand who the players are in the game, what are the cool features and which ones are the mousetraps.
Telstra
Telstra is the dominant carrier in Australia and leads the race in telecommunications, from both a fixed line and mobile point of view. Telstra still takes three out of every four dollars spent in Australia on telecommunications and commands 95% of the industry profits. Until 2006, The Australian Government has a share and key interest in Telstra currently holding 51% equity in the incumbent. Telstra has the option to drag out the Legal appeals processes, it will because it regards a delay as a win. It is no coincidence that Telstra is the largest user of legal services in Australia. When it comes to wireless Telstra have recently constructed one of the most advanced, third generation networks in the world. This network know as Next G™ has the ability to carry future generation services such as video, high speed data as well as enhanced features. Visit the Next G™ Prepaid service.
The Next G™ network is now available on Pre-Paid
Telstra Pre-Paid is an easy way of controlling the cost of your mobile phone service, because you decide what you want to spend, in advance - and there are no bills. With Telstra Pre-Paid you can choose from a range of offers to help you connect with your friends and family. And now the Next G™ network is available on Telstra Pre-Paid, so you can explore music, games, FOXTEL™ by Mobile, search Yellow™ Mobile, use video calling and access more services designed specifically for your mobile.
Plus, you can recharge and manage your Telstra Pre-Paid account online. Visit our comparison section to see just how well Telstra stacks up to its competition.
Optus
In 2001, SingTel became the parent company of Optus, paving the way for Optus to become a strong and strategic telecommunications player within the Asia-Pacific region. SingTel has more than 80 joint ventures in 20 countries. It is growing all the time. Optus is divided into four major business areas - Mobile; Business; Wholesale; and Consumer & Multimedia. The Singtel association makes them a credible threat to Telstra; they are very popular among Asian sector and small business in Australia. Like Telstra, Optus has cable a television and broadband service offering – which indeed enables them to be well positioned for the convergence in the coming years. In order to become a viable market player and a considerable threat to Telstra they have had to become innovative in pricing and service offering packages. Presently Optus Revenue is growing faster than Telstra. Optus is the king of Prepaid in Australia and they will do very well to keep Telstra at bay in the coming years. Optus Turbo charge is one of the reasons Optus has been able to lead the market.
Visit the Optus Prepaid Web site at the following location:
With Optus Pre-Paid Mobile you are in control.
* No bills
* No long-term contracts
* No monthly commitments
Simply purchase an Optus Pre-Paid SIM pack or Optus Pre-Paid handset pack and get connected today! All you need is a mobile phone that is either Optus Network locked or not network locked to other networks.
Check out Optus Turbo its something to see.
Optus Turbo
Vodafone
Vodafone are trailing both Telstra and Optus in the Mobile space, they are not used to being 3rd in a market. Vodafone Pacific's operations are part of UK-based Vodafone Group Plc, the world's largest mobile telecommunications group with more than 101 million proportionate customers. The company has interests in mobile telephone networks in 28 countries on five continents. Vodafone won the nation's third mobile licence in 1992 and began actively marketing its digital mobile service in 1993.The Vodafone network is a true blue Ericsson network, Vodafone owns and manages more mobile communications stores than any other carrier in Australia, with more than 130 wholly-owned stores (under the brand names Vodafone, Planet Vodafone and Digicall) selling Vodafone products and services exclusively. They have more than 12,000 retail points of presence in Australia, consisting of authorised service dealers, retail outlets and their own stores.
Visit the Vodafone prepaid site at the following location
Choose One Of Vodafone Prepay Plans Or Caps
If you love to get awesome value and to stay in charge of your mobile spend, choose one of Vodafone Plans or Caps on Prepay.
Choose Prepay if you like:
• Total control: Use your mobile the way you want with no worries about going over your budget.
• Loads of value to use on a great range of services.
• Freedom to change your plan.
